Corporate Alignment

The manifesto also exists in other languages : Français.

Corporate alignment is a new management paradigm, one that expands its view beyond the financial aspects of the corporation and provides better ways to prepare for the business’ future. It is a method built on the value of information, but also on recognising that all information is a simplification of the underlying reality. It is a tool that recognises the new reality of the knowledge economy in a globalising world.

Unlike the dominant business management theory of the past 40 years, corporate alignment does not view a business as an exchange, but as a dynamic enterprise of people. It recognises the unpredictable nature of the future, and explains the source of value that drives prices. It is reactive and adaptable to recent discoveries regarding psychology, performance and the long-term effects of business  decisions.

The following ten principles are the basis of understanding and applying corporate alignment.

1. BUSINESS CREATES A CUSTOMER

2. BUSINESS IS DEFINED BY A PURPOSE

3. SUCCESS LIES IN FULFILLING THIS PURPOSE

4. BUSINESS COSTS ARE A CHOICE BETWEEN FUTURES

5. SUCCESS DRIVERS ARE UNQUANTIFIABLE

6. ORGANISATION IS A TEMPORARY STATE

7. BUSINESS GROWTH IS INNOVATION

8. SUCCESS IS A CAUSE OF PROFIT

9. ORGANISATION BREEDS DECISION

10. TOMORROW IS A METHOD

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